Lucero Travel Chile · www.lucerotravelchile.com

Last Updated: October 26, 2026

1. General Information

This Privacy Policy describes how LUCERO TRAVEL CHILE, located at Santa Lucía 270, Office 501, Chile (hereinafter referred to as “Lucero Travel Chile,” “we,” “us,” or “our”), collects, uses, stores, and discloses your personal data when you visit www.lucerotravelchile.com (the “Website”) or purchase our tourism services (the “Services”).

Whenever you access our Website, you entrust us with your information. This Policy is intended to help you understand what data we collect, why we collect it, and how we use it. This information allows us to provide you with a better experience, improve the Website's interface and usability, and offer more relevant services and communications.

We use your personal data to provide and improve our Services. By using the Website or our Services, you agree to the collection and use of information in accordance with this Policy. If you do not agree with this Policy, please do not use the Website.

This Policy is governed by Chilean Law No. 19,628 on the Protection of Personal Data, as amended by Law No. 21,719, which is scheduled to take effect on December 1, 2026, and establishes the Personal Data Protection Agency. For visitors from the European Economic Area (EEA), the General Data Protection Regulation (GDPR) also applies. For visitors from Brazil, the Lei Geral de Proteção de Dados (LGPD) also applies. Where these regulations govern the same matter, we apply the standard that provides the greatest protection for your personal data.

2. Data Controller

Lucero Travel Chile is the data controller responsible for processing your personal data. You may contact us at:

  • Email: d.gestioncalidad@lucerotravelchile.com
  • Phone / WhatsApp: +56 9 79798708
  • Address: Santa Lucía 270, Office 501, Chile

2.1. Data Protection Officer (DPO) and Privacy Contact

In compliance with Chilean Law No. 21,719, the European Union's General Data Protection Regulation (GDPR), and Brazil's LGPD, Lucero Travel Chile has appointed a Data Protection Officer (DPO), who serves as the point of contact for all matters related to privacy and the protection of your personal data.

To exercise your rights, submit an inquiry, or file a complaint regarding the processing of your personal data, you may contact our DPO through the Quality Management Department:

  • Dedicated privacy email: d.gestioncalidad@lucerotravelchile.com
  • Phone: +56 9 79798708
  • Mailing address: Attention: Data Protection Officer, Santa Lucía 270, Office 501, Chile.
  • Email subject line: “Data Protection - [Your First and Last Name]”.

We are committed to responding to all privacy-related requests within a maximum of 30 business days (or within the period required by applicable law in your jurisdiction) and cooperating with the relevant supervisory authorities whenever necessary.

3. Personal Data We Collect

Information you provide directly:

  • First and last name, email address, phone number, and country of residence.
  • Information required to book tours and services, including travel dates, number of passengers, preferences, dietary restrictions, mobility requirements, and other special needs.
  • Identification information (such as passport or identification document number, nationality, and date of birth) when required for supplier reservations, insurance, or entry procedures at certain locations.
  • Messages and inquiries you send through forms, email, WhatsApp, or social media.

Information collected automatically:

  • IP address, browser type, device, operating system, and language.
  • Pages visited, visit duration, traffic sources, and other browsing information.
  • Information collected through cookies and similar technologies (see Section 8).

Payment information: Payments are processed through third-party payment service providers. Lucero Travel Chile does not store your complete credit or debit card information.

Sensitive personal data: We do not generally request sensitive personal data. If you voluntarily provide information about health conditions, allergies, or disabilities so that we can accommodate your needs, we will process that information solely for that purpose and with your consent.

4. Purposes of Data Processing

We use your personal data to:

  • Manage inquiries, quotes, reservations, payments, and the delivery of contracted tourism services.
  • Coordinate with hotels, transportation providers, tour guides, tour operators, and other suppliers involved in your trip.
  • Communicate with you before, during, and after your trip, including confirmations, changes, emergencies, and customer support.
  • Improve the Website, its design, usability, and content, and analyze its performance.
  • Send you offers, updates, and marketing communications when you have provided consent or when permitted by law. You may unsubscribe at any time.
  • Display more relevant advertising when you have accepted the corresponding cookies.
  • Comply with legal, tax, and accounting obligations and prevent fraud or misuse.
  • Exercise or defend our legal rights in connection with claims.

5. Legal Basis for Data Processing

In accordance with Law No. 19,628 (as amended by Law No. 21,719), the GDPR, and the LGPD, we process your personal data based on: (a) your freely given, informed, and specific consent, which you may withdraw at any time; (b) the performance of a contract or pre-contractual steps taken at your request; (c) compliance with a legal obligation; and (d) our legitimate interest in improving the Services, preventing fraud, and protecting Website security, provided that your rights do not override those interests.

We process only the personal data necessary for specific purposes and do not use it in ways that are incompatible with those purposes.

6. Who We Share Your Data With

We do not sell your personal data. We may share it only with:

  • Tourism service providers: Hotels, transportation companies, tour guides, local operators, parks, attractions, and insurance providers, only to the extent necessary to deliver the services you have purchased.
  • Technology service providers: Web hosting, email, analytics, advertising, customer relationship management, and payment processing services.
  • Authorities: When required by law, a court order, or a legitimate legal request.
  • Third parties involved in corporate restructuring: Such as mergers, sales, or asset transfers, while ensuring continued compliance with this Policy.

We require our service providers to protect your personal data and use it only for the specified purposes.

6.1. Data Processors (Service Providers)

To provide our Services, we work with various third-party providers acting as Data Processors. This means they process your personal data only according to our instructions and under strict confidentiality and security obligations, and never for their own purposes.

We have entered into (or accepted through their terms of service) the relevant Data Processing Agreements (DPAs) with each of these providers, ensuring compliance with Chilean Law No. 21,719, the GDPR, and the LGPD.

Our primary data processors include:

  • Infrastructure and Web Hosting Providers: Hostinger.
  • Cloud Services and Analytics Providers: Google LLC (Google Workspace, Google Analytics 4, Google Search Console).
  • Advertising and Marketing Providers: Meta Platforms, Inc. (Facebook and Instagram Pixel) and Pinterest Inc.
  • Payment Processing Providers: Payment gateways (Webpay, MercadoPago, PayPal, Flow, Khipu, or PIX). These providers process your financial information under their own privacy policies and security standards (PCI-DSS), acting as independent data controllers for payment processing.
  • Reservation Management Providers (Internal System): Vulcano, which processes your booking information exclusively for managing contracted tours.

All our service providers are located in jurisdictions that offer an adequate level of data protection, or we have implemented appropriate safeguards (such as the European Commission's Standard Contractual Clauses) to ensure that your personal data remains protected at all times.

7. International Data Transfers

Some of our service providers may be located outside Chile or your country of residence. In such cases, we implement measures, including contractual clauses or other safeguards recognized under Law No. 21,719, the GDPR, and the LGPD, to ensure that your personal data receives an adequate level of protection.

8. Cookies and Similar Technologies

Our Website uses cookies and similar tools for the following purposes:

  • Strictly necessary cookies: Enable the Website's basic functionality.
  • Preference cookies: Remember your settings, such as your preferred language.
  • Analytics cookies: Help us understand how visitors use the Website.
  • Advertising cookies: Allow us to display more relevant advertisements.

You may accept, reject, or customize cookies through the Website's cookie notice or your browser settings. Please note that disabling certain cookies may affect the Website's functionality.

We use session cookies (which are deleted when you close your browser) and persistent cookies (which remain on your device until they expire or are deleted). Analytics and advertising cookies are managed by third parties.

Third-Party Tools

Our Website uses the following tools, which may place cookies or tracking codes on your device:

  • Google Analytics: A web analytics service provided by Google LLC.
  • Google Remarketing: Allows us to display advertisements to you across Google's advertising network.
  • Meta Pixel (Facebook and Instagram): Managed by Meta Platforms, Inc.
  • Web Beacons: Small electronic files embedded in certain sections of the Website and our emails.

9. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes described in this Policy, for the duration of our business relationship, and for the periods required by tax, accounting, and consumer protection regulations.

Once these periods have expired, we will securely delete or anonymize your personal data.

10. Data Security

We implement reasonable technical and organizational measures to protect your personal data against unauthorized access, loss, alteration, or disclosure. However, no method of transmission over the Internet or electronic storage is completely secure.

If a security breach affecting your personal data occurs, we will notify the Personal Data Protection Agency and, when the breach poses a risk to you, we will also notify you, within the time frames and under the conditions required by Chilean law, the GDPR, and the LGPD.

11. Your Rights

Under Chilean law (Law No. 19,628 and Law No. 21,719), and any applicable regulations based on your country of residence, you may exercise the following rights:

  • Right of Access: Know what personal data we process about you.
  • Right to Rectification: Correct inaccurate or incomplete personal data.
  • Right to Erasure: Request deletion of your personal data when applicable.
  • Right to Object: Object to certain processing activities, such as receiving advertising.
  • Right to Restriction or Blocking: Request the temporary suspension of data processing.
  • Right to Data Portability: Receive your personal data in a structured format.
  • Right to Withdraw Consent: Withdraw your consent at any time.

To exercise these rights, email us at d.gestioncalidad@lucerotravelchile.com, including your name, the right you wish to exercise, and the information necessary to verify your identity.

We will respond within the legally established time frames. If you believe that we have not adequately addressed your request, you may contact the relevant data protection authority.

Response Time Frames, Automated Decisions, and Complaints

We will respond to your request within the legally established period: 30 days from the date we receive it.

You also have the right to object to decisions based solely on the automated processing of your personal data that produce significant legal effects concerning you.

If you are dissatisfied with our response, you may file a complaint with Chile's Personal Data Protection Agency.

Visitors from the European Economic Area (GDPR)

If you are located in the European Union or the European Economic Area, Lucero Travel Chile acts as the data controller responsible for processing your personal data.

In addition to the rights outlined above, you may object to processing based on legitimate interests and to the use of your personal data for direct marketing purposes.

You have the right to file a complaint with the data protection supervisory authority in your country.

Visitors from Brazil (LGPD)

If you reside in Brazil, your personal data is processed in accordance with the Lei Geral de Proteção de Dados (LGPD – Law No. 13,709/2018).

Lucero Travel Chile acts as the Data Controller of your personal data.

In addition to the rights mentioned above, the LGPD guarantees your right to confirmation of the existence of data processing, access, correction, anonymization, blocking or deletion of unnecessary data, and information about the entities with which we share your personal data.

To exercise these rights, you may contact our Data Protection Officer (DPO) at d.gestioncalidad@lucerotravelchile.com.

If necessary, you have the right to file a complaint with Brazil's National Data Protection Authority (ANPD).

12. Links to Third-Party Websites

Our Website may contain links to external websites.

We do not control or assume responsibility for their privacy policies or content.

We recommend reviewing their privacy policies before providing any personal information.

13. Children's Privacy

Our Services are not directed to individuals under the age of 18, and we do not knowingly collect their personal data without authorization from a parent or legal guardian.

If you believe that a minor has provided us with personal data without authorization, please contact us so that we can delete it.

14. Changes to This Privacy Policy

We may update this Privacy Policy whenever necessary.

We will publish the current version on this page and update the “Last Updated” date accordingly.

If significant changes are made, we will notify you through a prominent notice or by email.

15. Contact Information

If you have any questions about this Privacy Policy or how we process your personal data, please contact us:

Lucero Travel Chile